VAWG Curriculum
On 25th November 2025, the International Day for the Elimination of Violence against Women,
Killed Women launched ‘The VAWG Curriculum’ campaign.
The campaign, which will be active during the UN’s 16 Days of Activism against Gender-Based Violence, calls on the public, policymakers, educators and communities to take action today to build a safer future for women and girls.
Working in collaboration with a network of charities, influencers and partner organisations, this social media awareness campaign centres on a message of hope and prevention, with the message that violence against women and girls is not inevitable.
The campaign, which was developed with the support of creative agency VML, will highlight the urgent need for action – and invite people to play their part in changing what the future looks like for the better.
16 Days of actions for us to take together.
Please follow us on our social channels, and share our campaign: X / LinkedIn / Instagram / Facebook / Threads / Bluesky / TikTok / YouTube
Jodie
16 lessons over 16 days –
why we need The VAWG Curriculum
How can we create a safer future for women and girls?
Our call to action:
Follow The VAWG Curriculum: 16 actions proposed by Killed Women for the 16 Days of Activism Against Gender-Based Violence.
Payzee
Day 1
Our VAWG Curriculum lesson:
A woman is killed by a man every three days in the UK, and we have to stop this, urgently
We need to raise awareness and support in a way that the public can easily understand.
Children and young people need information that is easy to access and process, particularly for those experiencing trauma.
Our call to action:
Help us build a better future by sharing information and statistics, to increase public knowledge.
Here are some free to download resources for social media from the government’s ENOUGH campaign Social media | ENOUGH; or reshare content from a charity you support that raises awareness of violence against women and girls.
Suzie
Day 2
Our VAWG Curriculum lesson:
Children and young people need to be educated on healthy relationships
This work starts with schools and education.
Schools need not only resources like toolkits, but also the capacity and training to deliver relationship and sex education well.
Our call to action:
Email your MP and ask them to raise with Bridget Phllipson, Secretary of State for Education, if there will be training and support for teachers to deliver relationship and sex education in a high-quality way, to support the upcoming VAWG Strategy. Find your MP - MPs and Lords - UK Parliament
Also, find out more about the work of brilliant charities such as Let Me Know www.lmkletmeknow.org and Tender www.tender.org.uk.
Killed Women have launched this important prevention campaign for 2025’s 16 Days of Activism for our children and young people – so we can change what the future looks like for the better.
We know that violence against women and girls is not inevitable, and we will be working with other charities and organisations to ask people to take action to change the future for the better.
We cannot keep waiting for change, while lives are being lost and families are left shattered. We need to act now.
Working on prevention, focused on children and young people, to meaningfully reduce violence against women and girls in the future:
Killed Women has been working since June 2025 to develop a prevention campaign focused on children and young people. The campaign started by engaging with families in the network who have lived experience of losing a loved one, to gather different perspectives on what needs to change and what would make a difference. The campaign is focused on the opportunity we have with a government which has pledged to halve violence against women in the next decade, and to think how we can develop ideas, collaborate with other organisations and elevate existing good work as part of our campaign. We have been working with the advertising agency VML to develop our initial plan into a creative concept focused on ‘The VAWG Curriculum’ that will work across our social media and in traditional advertising. Through this process, we have developed a map of actions that can be taken, with the goal of activating a number of audiences to play a role in making the future a better and safer place for women and girls.
Following the engagement and scoping with families, we arrived at three key themes, which would sit under the campaign umbrella:
● How to work with teenagers and young people in their first relationships;
● How to address the impact of domestic abuse on child survivors;
● How to change an area of public policy to protect women and girls today.
Through the campaign we wanted to give practical tasks to key stakeholders that would:
● raise awareness with children and young people;
● ensure children and young people have rights and a voice;
● hold people to account throughout the system when women and girls are killed, to ensure violence against women is taken seriously –
in order to not undermine the other work, we need this to be in the framework to prevent violence against women.
Each day we will have a key message on a campaign visual, themed around education and lessons that we need to listen to for us to be able to create a world with a meaningful reduction in violence against women and girls.
There will also be an example, whether a quote, case study or video content, and a call to action. We will be working with The Sun and Meta, alongside social media influencers, to promote the campaign messages.
Within this time-bound campaign (ending on 10th December 2025), there is the opportunity with further funding to explore each area and to follow up on engagement and drive meaningful engagement with key stakeholders.
The mapping that took place in this campaign could become the foundation of a future longer-term piece of work that tracks next steps and creates a plan of action from this initial engagement.